Our Story

Fido Finance is disrupting the car finance industry, using industry leading digital platforms to connect customers with the resources they need to get on the road; fuss free, fast and simple!

Dean Cockerell

Finance Broker

At Fido Finance, Dean helps clients navigate everything from
vehicle purchases to personal loans and debt consolidation. He is known for breaking down complex financial situations into clear, straightforward options, ensuring every recommendation is transparent, practical, and tailored to each
client’s needs.

With a calm, solutions‑focused approach and a commitment to
honest communication, Dean focuses on empowering clients to make confident financial decisions. His priority is delivering personalised service that reduces stress, builds clarity, and supports better financial outcomes.

Outside of work, Dean enjoys spending his spare time on the
golf course, keeping up with a wide range of sports, or relaxing with his partner and daughter.

Here's what our customers think about Dean!

Tom
★★★★★
'Fido Finance have been so helpful and super fast with the process of getting a great finance rate for my new Van I highly recommend to anyone Thanks Tom
Monosour
★★★★★
My experience was excellent because I was able to secure a car loan with a great deal in a very short time frame. The team maintained regular contact throughout the process and provided clear documents and helpful advice, which made everything smooth and stress-free. They are doing exceptionally well with their consistent follow-up, transparency, and customer-focused approach. I’m very satisfied with the service.
William
★★★★★
Good communication and all my questions were well answered by broker. I shopped around a bit and feel that Fido helped me get a good deal. A happy customer.
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