Our Story

Fido Finance is disrupting the car finance industry, using industry leading digital platforms to connect customers with the resources they need to get on the road; fuss free, fast and simple!

Dean Cockerell

Finance Broker

At Fido Finance, Dean helps clients navigate everything from
vehicle purchases to personal loans and debt consolidation. He is known for breaking down complex financial situations into clear, straightforward options, ensuring every recommendation is transparent, practical, and tailored to each
client’s needs.

With a calm, solutions‑focused approach and a commitment to
honest communication, Dean focuses on empowering clients to make confident financial decisions. His priority is delivering personalised service that reduces stress, builds clarity, and supports better financial outcomes.

Outside of work, Dean enjoys spending his spare time on the
golf course, keeping up with a wide range of sports, or relaxing with his partner and daughter.

Here's what our customers think about Dean!

Sylvia
★★★★★
I had the pleasure of dealing with Dean Cockerell for a finance deal. Dean was very professional, provided constant updates on progress and just simply great to deal with. I would highly recommend Dean for anyone's finance needs.
Michelle
★★★★★
Cant find any fault with Dean and the team at FIDO finance Dean made the purchase of my car easy to do he was kind understanding and patient with my lack of skills to get documents to him he never wavered in his positive easy going polite manner. 10/10 Dean thank you very much for your service! Cheers Michelle
Lynda
★★★★★
I had the pleasure of working with Dean. Dean was absolutely great to deal with. He was friendly, approachable and kept me informed every step of the way throughout the whole process. He returned every call I requested in a great timely manner and explained things in simple form for me to understand. I would highly recommend Dean to anyone.
Dave
★★★★★
Dean was my broker and was always available to take a call with my questions and help with anything I needed. Made it a lot easier to finish the application process and all the follow ups. Thanks Fido Finance and thank you Dean!
Cassandra
★★★★★
My husband and I dealt with Dean at Fido Finance to arrange finance for a new vehicle. Dean made the entire process incredibly smooth from start to finish. Everything was clearly explained, the application was straightforward, and approval came through much faster than I expected. The team was helpful, responsive, and made what can often be a stressful process feel simple and stress‑free. I’m really happy with the experience and would definitely recommend them to anyone looking for easy, hassle‑free vehicle finance.
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